The first DUNLOP Falken Summit – an event bringing together customers and dealers – is taking place from June 22-28 in Mallorca.
Around 540 participants from 270 customers are attending across two sessions. The opening session hosted over 200 participants from Nordic countries and Germany – markets that play a key role in the replacement and dealership business. A second phase will bring together 340 participants from Southern Europe, including Italy, Spain, Greece and France.
Participants will receive an overview of the 2030 product roadmap, including all-new tyres and new sizes for existing patterns. The presentation will also offer insight into new technologies, such as Active Tread, a breakthrough smart tyre innovation that allows the rubber compounds to actively change physical properties in response to moisture and temperature.
Alongside the presentations, the multi-day programme enables meetings with dedicated time for discussion and networking, concluding with a series of social activities, including a padel tournament, a tour of Palma and a catamaran excursion along the Mallorca coast.
“The first DUNLOP Falken Summit is the ideal setting to develop sustainable partnerships,” says Thomas Langer, sales director, Germany, of Dunlop Tyre Europe. “The opportunity to present the progress and plans for DUNLOP and Falken to so many participants will be a fruitful exchange for all of us. We are delighted that so many industry partners have committed to joining us as we develop these brands in Europe.”
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Thomas Langer, sales director, Germany, of Dunlop Tyre Europe
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