Falken’s latest film, “Why We Race” was named ‘Best Event Film’ at this year’s International Motor Film Awards, which took place at Alexandra Palace, London on Friday 04 October 2024.
The fifth year in which a piece by Falken has been nominated for the prize, this was also the third time the global tyre brand has taken home the trophy – with “Whatever Comes Our Way” (2021) and “A Monument To The Art Of Racing” (2023) both previous winners.
With over 3.6 million views to-date, the award-winning film was created in collaboration with Motionctrl and Tobias Kahler. Released in July, it follows the relentless pursuit and unwavering passion of the Nürburgring 24-hour race.
Amongst the fog that dominated this year’s storyline, “Why We Race” showcases the ceaseless dedication, drive for perfection and spirit of endurance that fuels the team’s quest – year after year, hour after hour, lap after lap.
Dennis Wilstermann, assistant manager marketing at Falken Tyre Europe GmbH, explains: “Winning ‘best event film’ at the International Motor Film Awards is a special honour for us. Being recognised for our efforts in such a prestigious event from among such strong competition shows that we can stand our ground with our passion and dedication in a high-profile, demanding environment. Congratulations to everyone but especially Tobias Kahler and his talented team.”
The International Motor Film Awards honour outstanding achievements in directing and production in the automotive and motorsport sectors and are supported by experts from the across the industry as well as representatives from the film and television industry.
View the award-winning film, “Why We Race”, here.
Download high resolution images here.
Falken Tyre Europe
Falken Tyre Europe GmbH is the European affiliate of Japanese tyre manufacturer Sumitomo Rubber Industries Ltd. (SRI). With more than 40,000 employees, it is the fifth largest tyre manufacturer worldwide. Tyre production is distributed over 12 production facilities, with more than 116 million tyres sold per year. The Falken brand was established in Japan in 1983; in 1988 the first branch office was opened in Germany. From its location in Offenbach, Main, the company markets and sells a complete tyre portfolio for passenger cars, trucks, pick-ups and SUVs as original equipment and for the entire European retrofitting market. More than 220 people from 24 nations work for Falken Tyre Europe, and a distribution network of approx. 8,000 tyre partners across Europe handles the sale and fitting of its premium products. All Falken factories comply with the ISO 9001, IATF 16949 as well as environmental standard ISO14001.
For more information visit www.falkentyre.com
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Falken Tyre Europe GmbH
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