Since 1962, the Chevrolet Corvette has been a symbol of American performance and innovation. While clearly a beloved classic in US car culture, the latest ‘C8’ mid-engined model is also a contemporary and thrilling sports car now capable of taking on the world.
In July, Elan first supported affiliate agency PSM&W with GM Europe’s launch of the E-Ray at the Goodwood Festival of Speed, welcoming media and influencers to see up close the first all-wheel drive Corvette, now available in the UK.
Following this successful launch and a huge appetite to experience this intriguing hybrid sports car in right-hand drive format, Elan supported the creation of an intimate ‘First Drives’ session held across a broad range of testing roads in Northamptonshire.
Over two days, the conveniently located event at Sywell Aerodrome placed an emphasis on maximum seat time in the Stingray, E-Ray and Z06 Corvettes, whilst keeping the commitment short enough to respect the journalists’ precious time.
With positive reviews now landing in some of the most authoritative titles and an appetite to do more with these evocative cars, Elan will now be supporting test drive opportunities with arguably one of the most desirable and striking UK press fleets.