It’s a great start to 2026 for us at Elan as we look forward to working with another new client, innovator in road and track tyres, DUNLOP.
With roots dating back to 1888 and the invention of the pneumatic tyre, DUNLOP has been at the forefront of innovations for over 130 years, creating world-first technologies and products whilst achieving record-breaking success on track.
In 2026, Elan will be supporting DUNLOP’s media relations for passenger cars in Europe, working with the European division of @Sumitomo Rubber Industries, Ltd., (SRI) who acquired DUNLOP brand rights for four-wheel tyres in Europe, North America and Oceania in 2025.
DUNLOP has an advanced research and development centre in Hanau, Germany, with a state-of-the-art manufacturing facility in Türkiye, to engineer and produce passenger vehicle and track day tyres for the UK and Europe.
Elan will be developing communications strategies to highlight how DUNLOP brings performance to the road and track through innovative tyre design and materials, showcase its motorsport heritage and latest on-track performance, as well as its activities in the virtual world through its collaboration with Gran Turismo.